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Rolling McDonald's Cup

YEAR: 2024
DIMENSIONS: iPad
MATERIALS: iMPEG-4 movie, 2 min
EXHIBITION: New Dawn Fades, factory2, Seoul, KR
SITE: www.factory2.kr
KINDLY SUPPORTED BY: Statens Kunstfond
DOWNLOAD PDF: AVPD_NewDawnFades_2024.pdf / 10,2 M

The work consists of a short film documenting a found McDonald’s cup dropped on an escalator, caust to revolve around it’s own axis, endlessly spinning. The artwork points to a consumer culture where packaging, despite its industrial design, is a byproduct discarded after use. In the filming of the coincidental encounter between the lost cup and the mechanical movement of the escalator, the cup with its straw, designed for a soft drink, becomes a performative sculptural object that speaks about consumer culture and the strong potential of found aesthetics.


 


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